Facebook is expanding the features of their News Feed videos again. A month ago, the public has been treated with the Social Network's launching of bringing 360-degree videos to their News Feed on Android devices and to the Web. On Nov. 12, Thursday, Facebook said that they are bringing this feature to iOS users as well starting with a test of 360-degree ads.

They will also be opening the said format to brands that want to experiment with their videos. The social network also announced that the testing of 360 ads will involve ads from companies like AT&T, Nescafe, Samsung, Corona and Disney.

A lot of brands and publishers have already been using this feature and publishing their own 360-degree contents. Some of these are GoPro, Vice and The Disney Channel. Facebook said that there will be more video contents on the way and will most likely come from publishers like BuzzFeed, ABC News, and Nickelodeon.

Additionally, Facebook is also launching a microsite, which will aid the users on the said feature. The site that is made mainly for those who want to experiment with their videos will have some explanations and guides on how to upload the videos. The site will also give advice on the best practices on shooting the said videos, plus other guidelines from a virtual reality studio called Vrse.

Facebook also announced that they will be partnering with camera manufactures like Theta, IC Real Tech and Giroptic. The partnership will be for creating an in-app "publish to Facebook" option to their 360-degree kits.

With these initiatives and Facebook's past moves, the public can see that Facebook is really on the go to make the 360-degree format as popular as they can. One can't blame them, for this could be the gateway to the fully fledged virtual reality platforms that Facebook thinks of as the future of social networks.

The 360-degree videos are the product of Facebook's first collaboration with its Oculus division. The feature allows anyone to publish immersive videos, which look normal in the News Feed. The users can then change their field of view by either tapping the screen or the web age or by moving their smartphones around.