A few weeks ago it iss mentioned that Facebook has a new app called Notify. The last time it has been mentioned was that the app will be launching soon and that day seems to have arrived.

It's official! Facebook has just launched the Notify app.

Notify is Facebook's iOS mobile app that keeps everyone on the loop. The app lets its consumers to subscribe to notifications from their preferred content makers. Facebook is able to convince more than 70 media partners to sign up with them to provide the said contents. Some of their partners are CNN, The Weather Channel, Vevo, Bloomberg, Vox Media and Comedy Central.

Notify is an app that alerts the user to visit a certain publisher's page once they have added a new content to it. It is opposite to how it usually works as now the publishers won't have to wait for the user to visit their page. With this function, this app seems more media content provider or publisher friendly.

The new app from Facebook is just the latest from the company's expanding list of mobile programs. One of these apps is called Paper. This is a news centered stand-alone version of another Facebook app called Instant Articles. On the other hand, the Instant Articles app contains pre-loaded contents from some of their partnered publishers. The contents are arranged so that they can be loaded immediately or with zero loading time.

It is said that Notify is also developed to compete with Apple's app called News, which has been pre-installed in their latest iOS 9 that has been gaining quite a number of audience. It can also be quite a tough competitor for Twitter's Moments app, which works similarly.

Facebook's Notify seems to be a stepping stone for the company to build or develop their notifications into their own Facebook app. From the looks of it, Notify will be a pawn or an experiment for the company to learn how they can further improve their notification service. Whether it will succeed or not it can still be seen as something of great worth especially to the publishers who seem to be the ones who will gain a lot from this app.