Google has slashed 30 percent off the price of the Sony Z Ultra Google Play Edition, now selling the device for $449 instead of $649.

A $200 price drop is quite a big discount, especially for a device of this caliber. The Sony Z Ultra Google Play Edition, as all GPE devices, comes with stock Android, as expected. This means that the handset runs Android 4.4 KitKat without any software embellishments from the manufacturer, allowing users to taste the pure and unaltered flavor of the OS.

On the other hand, while an impressive discount, this $200 price cut may also signal that the device has not been very popular. The Sony Z Ultra may not have sold as well as the company likely hoped for, and its massive 6.4-inch screen size might have something to do with it. While the trend of increasingly bigger displays seems to be growing, many consumers are still put off by whopping screen sizes.

Google makes no mention of whether this is a limited time deal as part of a new promotion, and all signs indicate that the new price is here to stay. The Sony Z Ultra Google Play Edition will likely cost just $449 from now on, which is a great price for interested buyers who wanted the device but couldn't afford it.

As a reminder, the Sony Z Ultra GPE comes with a huge 6.4-inch full HD display with a resolution of 1920 x 1080 pixels, a powerful quad-core Qualcomm MSM8974 processor clocked at 2.2GHz, and 2GB of RAM for a fast and fluid performance. The device features 16GB of internal storage capacity, as well as a microSD card slot for additional memory.

Other specs include an 8-megapixel Sony Exmor RS rear camera, and a 2-megapixel front shooter, while connectivity options include HSPA+, LTE, Wi-Fi, and Bluetooth. The device is also waterproof, which makes it more appealing to customers looking for a durable handset.

The Sony Z Ultra Google Play Edition is now available for $449 from the Google Play store at this link, and is listed as in stock and leaving warehouse in 1-2 business days.