Amazon's Kindle Fire 2 is expected to make a debut soon and a leaked render has now popped up, showing the purported device.

Most companies unleash new devices on at least a yearly cycle, touting new-generation products with improved specs and features. It's been a while since Amazon improved its Kindle Fire lineup and rumors are starting to pile up that the company is getting ready for new product launches.

When new generations of popular product are in question, everyone expects to see notable improvements over the previous iterations. The Amazon Kindle Fire 2 is expected to be significantly better than its predecessor, but the newly-leaked image doesn't look all that impressive.

The latest leak comes from famous tipster @evleaks, who has a good track record when it comes to unannounced products. The second-generation Kindle Fire HD, according to previous rumors, is expected to come with some high-end specifications, but the new image doesn't seem to portray a must-have tablet.

In fact, the leaked image seems to show the entry-level Kindle Fire 2, not the higher-end model. This version will reportedly have the same 7-inch display but with a slightly better resolution, bumping it up from the current 1024 x 600 to a higher 1280 x 800.

The current 7-inch Kindle Fire HD also has only 512MB of RAM, but the next-generation is expected to take it up (just) a notch and pack 1GB of RAM for a smoother user experience. Most of the specs will reportedly remain unchanged, including the current dual-core processor.

The second-generation 7-inch Kindle Fire HD 2 is also expected to retain an affordable price point, as that's what made the Kindles popular in the first place. All in all, nothing sounds too exciting for now.

The tablet market is getting increasingly crowded and competition is already fierce, and Amazon's best bet is likely in pricing. Without any top-notch specs and killer features to woo consumers away from competition, only an attractive price tag may make a difference.

The leaked image shows a largely unimpressive device with quite large bezels around the display and if it proves to be accurate, not many consumers may be attracted to the second-generation 7-inch Kindle Fire HD.