Instagram is a popular photo sharing app with an impressive user base, and it now seems that video may be on the cards as well, starting on June 20.

Truth be told, you either love Instagram or you hate it, but everyone has heard of it regardless of whether they're in the first category or the second. Those who love it appreciate the app's filters and look, while the others know about it as some app that "hipsters" use. Either way, it's there and it's popular and it's reportedly preparing to add video to its resume.

According to TechCrunch, Facebook (who now owns Instagram) will announce that its photo-sharing app will start allowing people to take and share the short videos. It may be the Vine effect, as TechCrunch calls it, but perhaps without the porn controversy.

Facebook reportedly wanted the June 20 date to stay out of the news, but clearly that didn't work out very well. Not much information is available at this point regarding the Instagram video addition, but Facebook may shed some light on the matter soon enough.

This is not the first time that Instagram video capacities made news. Journalist Matthew Keys recently reported that a video service for Instagram was undergoing internal testing. No information was available at that time about when the service would launch. It was also unclear whether the service would come out as a separate app or as part of an Instagram update. Keys did note, however, that the videos would be between 5 and 10 seconds in length.

An Instagram video service sounds like a response to Twitter's Vine video-sharing service. Vine, as well as Viddy, Cinemagram, Socialcam and others such, are occasionally described as "Instagram for video" apps, TechCrunch notes.

Vine allows users to take six-second videos on an iOS or Android device and share that footage on Vine's own network, as well as Facebook and Twitter. Adding a video service could be greatly beneficial for Instagram, helping to boost its user base even further. Those who already love Instagram will have another reason to stick to it, while others may find video sharing as a good-enough reason to try Instagram. Either way, video would likely complement the app's photo service quite nicely.