E3 kicked off on Monday and by Tuesday, the whole Internet was up in a frenzy, mainly due to Sony handing a smackdown on Microsoft by pricing the PlayStation 4 $100 cheaper than the Xbox One. However, there was more drama going on elsewhere, especially outside in the parking lot where the Ouya team were attempting to grab some attention to their $99 Android console.

Apparently, Julie Uhrman, founder of the OUYA console and the rest of the team chose to attend E3 on their own terms, which means they refused to pay a fee to enter the show floors with the console. The grand plan was to set up a booth in the parking lot, but the ESA, which runs E3, rented out the parking spaces inside the parking lot where it had trucks to obscure OUYA's stand. However, that did not deter the OUYA team - they soon came up with another bold plan to get noticed.

The team quickly rented additional space in front of the ESA trucks, but it didn't last for long, as police came to put a stop to everything via Segaways. Fortunately, the police checked out OUYA's claim to the spot and realized the team was in the right with its actions, and the police officers went their way and left the team alone.

Julie Uhrman claimed she tried to break the ice with the ESA in an attempt to resolve the dispute, however, the ESA failed to reply. With that, Uhrman stated to IGN, "If ten more trucks show up, we'll come up with another idea. I have a few up my sleeve."

With the amount of money the OUYA team accumulated from their Kickstarter campaign, it is quite surprising they could't afford to pay E3 fees and enter the show grounds where the console would have grabbed more attention. It's a like a massive middle finger to the folks who donated their hard earned cash to see the console take off this way. The OUYA team has failed at the biggest video game related conference of 2013, and they have themselves to blame for being too cheap.