Ordering pizza and having it delivered to one's doorstep is a very common practice worldwide, but how about receiving it from a drone?
Pizza delivery is usually pretty fast and properly handled, but in some cases unforeseen circumstances such as a traffic jam can delay orders. Having a drone handle deliveries could make things a lot easier, not to mention so much more awesome.
Domino's Pizza UK came up with a proof-of-concept and posted a video demonstrating how an unmanned "DomiCopter" delivers two pizzas packed in the company's signature Heatwave bags. The drone uses four large claws to carry the load and skillfully maneuvers through a number of obstacles to deliver the goods. The DomiCopter would reportedly be able to carry and deliver multiple pizzas, but for now the drone's limit stops at two pizzas.
The DomiCopter project is the result of a collaboration between digital media company T and Biscuits, Domino's Pizza, UK drone specialist AeroSight and Big Communications.
"We were looking at innovative ways to deliver pizza and thought, 'what is cooler than a flying pizza?' it turns out not much," boasts T and Biscuits. "The video has had 17,000+ views in just under 12 hours and our emails have been going mad with inquiries as to when people may be getting their food delivered by the DomiCopter. You will have to just wait and see...and then wait."
And wait it is, because this cool new flying-pizza trick will not be available anytime soon. This is only a proof-of-concept demonstrating that it is possible, but it doesn't mean the UK or other parts of the world will have pizzas flying over their heads from now on. As cool as it sounds, the project is still a long way from actually becoming available to the general public.
Drone use is currently in a very controversial state, oozing with legal and ethical questions and various concerns over safety, privacy and others. The U.S., for instance, bans unmanned aircraft such as drones from serving for commercial purposes, and the UK is not likely to support flying food either.
On the other hand, the number of pizza orders would most likely explode if a DomiCopter handled deliveries. Who wouldn't be curious to see it in action right in front of them?
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