Microsoft is planning a new campaign to get Android users to switch to Windows Phone. The company believes many new Windows Phone users will come from Android, so the big M is hoping to let users of that operating system knows about all the great things to expect from the Windows Phone platform with a new app.

The app in question is exclusive to Android, and it is called "Switch to Windows Phone." The new application will be released Friday in the Google Play Store. Basically, the app tries to give you an incentive for switching to Windows Phone where applications are concerned.

Quixey scans through your Android phone and Qiixey will find the same set of apps available for Windows Phone 8. If, for some reason, a particular app is not available in the Windows Phone store, a similar app will be recommended.

"Quixey supplies the apps-search engine within Switch to Windows Phone. The engine uses descriptions of apps, reviews of apps, trouble reports about apps and other metadata it gathers from the Web to recommend substitute applications to users," says Guru Gowrappan, executive vice president for products at the application search firm Quixey. "The goal is to make them as close as possible to matching the app on the Android phone."

We're not sure if the Quixey app is enough to convince Android users to make the switch to Windows Phone 8; the OS needs to have some of the cool features and apps the Android platform currently has under its belt.

So far, Windows Phone 8 has over 135,000 apps compared to the active 800,000 apps available in the Google Play Store. Furthermore, many apps that are free on Android are premium on Windows Phone 8, so don't expect Android fans to find that as something pleasing.