Google Play, as it seems, is gaining new heights almost every day with its Google Play app store, and that increased a bit more when the company introduced a separate space for books. However, that may not be all that Google is planning at the moment.

It looks like Google could be gearing up to offer one more group to the types of content Play in the form of a separate digital subscription section for news outlets in its Play Store, according to reports.

The information was revealed when a piece of JavaScript was uncovered on the desktop web version of the Play Store by the blog Android Police. The JavaScript includes several lines of text that mention "Google Play News" and also ask users to "sign in to purchase this News Edition Subscription."

Moreover, the Play Store CSS also reveals that the News section will be color-coded yellow, so that it can be differentiated from the rest of the Store's multi-colored content offerings. As of now, Apps are green, Books are blue, Magazines are violet, and so on.

“So, first, the obvious stuff, you'll be able to buy a single newspaper issue or have a recurring subscription. If you dig through the js file you'll see that most of this text is directly next to identical text for the Magazine section, which suggests the two will be closely related,” Android Police writes.

“I'm not sure what the difference is between ‘News Issue’ or ‘News Edition,’ maybe Google isn't sure what it wants to call a single issue yet. They also need to fix their capitalization, they keep switching between ‘News’ and ‘news’.”

However, If Google does manage to launch the service soon, it would be a direct answer to Apple and become a clear Android rival to Apple's own digital subscription section on iOS, known as Newsstand, in which Apple manages to generate almost 30 percent of its sales. Moreover, with the launch of the service, Google would also compete with other Android digital subscription stores offered via Amazon and Barnes & Noble.

At the moment, it's unclear as to how the pricing for the service will be or any other details as to how Google's Play News section would work, and how it would be differentiated from the Play Store's subscription Magazine section.

“Google declined to comment on any plans for a News section when we asked, so for now, it remains just a tantalizing idea for readers hunting for optimized content and publishers looking to make up for declining print circulations,” The Verge adds.