The countdown for RIM's Jan. 30 BlackBerry 10 (BB10) event has begun and only few days remain before the much-touted BlackBerry Z10 smartphone comes to the party. As the launch nears, the leaks have gained momentum and a new set of images of the alleged BlackBerry Z10 have surfaced online.

The new photographs are courtesy well-known tipster @evleaks, who posted the images on his Twitter account and claims they are the official press renders.

The leaked pictures on Twitter resemble the previously leaked photographs, and could well be the real deal.

The BlackBerry Z10 is rumored to sport a 4.2-inch display with 1280 x 768 pixels resolution and 356 ppi. Under the hood, it will pack in a 1.5 GHz dual-core processor with 2GB of RAM. The LTE-enabled all touch device will have no physical QWERTY keyboard and feature an 8-megapixel rear-facing camera that shoots 1080p videos, and a 2-megapixel front-facing camera. The smartphone will likely have 16GB of internal storage, an 1800mAh removable battery, and run on the latest BB10 OS.

Judging by the leaked image, the physical design of the BlackBerry Z10 seems quite conservative and simplistic. A bit of a plain Jane, if you please.

However, the no-frills policy may just end up working in RIM's favor and could draw in consumers who are not looking for something over the top. Ultimately, it's what the device houses under the hood, along with pricing and user preference, which may tilt the scales in the smartphone's favor.

With the Jan. 30 event just days away, we will soon get to see what aces RIM has up its sleeve and if the Canadian smartphone maker can turn the tables in its favor.