Corning has made a small thing like glass so big that the whole world talks about it, and at this year's International CES the company has made it more famous.

Corning's stall at the 2013 International CES (CES 2013) in Las Vegas had people crowding and wondering how a glass can exist that is stronger than metal.

The New York-based company demonstrated its Gorilla Glass 3 and showed its quality and toughness.

With the new and advanced Native Damage Resistance, the third generation Gorilla Glass has been developed to provide enhanced durability to keep deep scratches and cracks away from it.

When compared to its predecessor, Gorilla Glass 3 is three times more scratch resistant. According to the company, Gorilla Glass 3 will have 40 percent reduction in the numbers of visible scratches and will retain 50 per cent more strength than Gorilla Glass 2 after the glass is flawed.

"As a world leader in glass innovation, we are dedicated to meeting the needs of our customers with our product innovation. While we have optimized our glass with the most robust chemical strengthening, we challenged our research teams to develop a new way to make cover glass even less susceptible to scratches and other damage," said James R. Steiner, senior vice president and general manager of Corning specialty materials.

"We are excited to be able to provide our customers with an even tougher version of Gorilla Glass that is better-suited to meet the daily wear and tear of today's devices," Steiner added.

The glass is going to give a clear and strengthened display to users of smartphones and tablets. The devices featuring the Gorilla Glass 3 are expected to hit the markets by second quarter of 2013.