Samsung has begun airing a new ad for their Galaxy Note 2 smartphone. The ad is a much-welcomed departure from Samsung's previous smartphone ads that focused on comparing their smartphones to Apple's iPhone, while also insulting iPhone owners in the process.

Samsung was very smart this time to focus solely on its device than comparing it to Apple's iPhone (which was becoming a little tiring). Why spend money talking about your competition in ads? Show us the cool features of your device and if you do it in a humorous way, the message will get through to the customers much better than putting down the users of your competitor.

Samsung has done just that with their new Galaxy Note 2 - Office Upgrade ad. It focuses on the typical office politics many people can relate to and does a great job at showcasing Samsung's unique multitasking Multi-Window feature found on the Galaxy Note 2, all in a refreshing, entertaining and comical way.