RIM is finally putting a name to the face of its first BlackBerry 10 smartphone. The device was codenamed "London" and is part of the all-touch L-Series smartphones RIM will be releasing. It was pretty obvious that RIM wasn't going to call this device "London" and now we have learned from a leaked marketing material that the name RIM will call its first BlackBerry 10 smartphone will be "BlackBerry Z10". It is expected to be available in two colors, black and white.

Unwired View came across the above leaked marketing material created by RIM. Unwired View also points out that RIM has dropped the four-digit model numbers it has used for years in its naming convention and has gone with a "shorter, catchier nomenclature". There haven't been any leaks about the QWERTY keyboard
smartphone RIM is famous for but there have been some rumors on the Web that it will be called the BlackBerry X10.

The BlackBerry Z10 is expected to be unveiled at a Global event RIM has schedule for Jan. 30, 2012. In the last few days RIM has received some encouraging news about the expected adoption rate of BlackBerry 10 smartphones. Canada's largest telecom provider Rogers began taking reservations for RIM's first BlackBerry 10 smartphone. All major UK and U.S. carriers had also signed on to carry BlackBerry 10 smartphones when they are available.

While these are all encouraging news, what is going to make or break RIM is whether consumers will choose a BlackBerry 10 smartphone over an iPhone, Android, or even Windows Phone which is still in its infancy and doesn't have anywhere near the number of apps Apple has in the App Store or Google has in the Google Play Store.

RIM needs to have the most popular cross-platform apps available at launch to sway people to take a chance on a platform that has yet to prove itself as a viable alternative to the likes of Apple, Google, and even Microsoft. RIM is promising over 70,000 apps available at launch, which seems like a huge stretch. RIM, let's focus on quality, not quantity, shall we?