Earlier in October this year, GoPro launched its latest action camera - GoPro HERO3 - which will be available to consumers from mid-November. Pre-orders for the "world's most versatile life-capture camera" began in October itself.

The HERO3 is available in three versions: HERO 3 Black Edition, HERO 3 Silver Edition, and HERO 3 White Edition. The HERO 3 Black Edition, GoPro claims is the world's first 4K-capable action camera.

GoPro's CEO and Founder Nicholas Woodman asserted at the launch that the camera makes it "easier than ever to capture and share immersive and engaging footage of meaningful life experiences." The HERO3 is the most powerful, yet easy to use camera for "self-documenting" and sharing your life.

"We've taken everything we learned over the past 10 years and put it into the HERO3, making it the most powerful and yet easy to use camera for self-documenting and sharing your life. Wear it, mount it, or hand hold the HERO3 and capture incredible footage that makes it look like a professional film crew is following you around. This is your life and you deserve to have a spectacular and entertaining record of it," noted Woodman.

"This is one of the most groundbreaking cameras to come out in recent years," said Vincent Laforet, Pullitzer Prize-winning photographer and filmmaker based in Los Angeles.

Weighing just 2.6oz, the waterproof GoPro HERO3 camera is 25 percent lighter, 30 percent smaller, and twice as powerful than its predecessor i.e. the HERO2. The camera can be worn, mounted, or be hand-held to capture footage. It also has built-in Wi-Fi which lets users stream live footage to a computer or smartphone.

Additionally, the HERO3 Black Edition sports a 12- megapixel sensor for images and can shoot at 30 frames per second (fps). This edition has the best resolution out of all three and can shoot HD video at 1440p. The camera also features improved low light performance when compared to HERO2. The GoPro HERO 3 (Black Edition) also has several capture modes including the new resolution of 2.7K at 30fps, 1080p (at 60fps), 1440p (at 48fps), 960p at (100 fps), and 720p ( at 120fps).

What's more, the HERO 3: Black Edition ships with the LCD Touch BacPac (priced at $79.99), which makes it easier for users to set up their shots. Recently, the company also released an Android app, which enables users to preview what the action camera sees.

The HERO3 has met with an overwhelming response and can be purchased from GoPro's Web site for $199.99, $299.99, and $399.99 for the HERO 3 White Edition, HERO 3 Silver Edition , and HERO 3 Black Edition, respectively.

Check out the video below.