Introducing the Circle to Search feature, an intuitive tool simplifying your search experience. This feature on Samsung's new Galaxy S24 series and Google's Pixel 8 and 8 Pro allows you to circle, highlight, or tap any object or text on your screen, triggering a quick Google search with relevant results.

Unlike Google Lens, Circle to Search doesn't require you to open a separate app; instead, you can use it seamlessly across your device by long-pressing the home button or navigation handle. This functionality is set to enhance user convenience, making information retrieval easier and faster.

Initially launching on specific premium Android phones, this feature is anticipated to expand to other devices, offering an accessible and efficient way to search for information directly from your screen.

Google Introduces Circle to Search Feature

Google has officially announced the Circle to Search feature, which is set to roll out on Pixel 8, Pixel 8 Pro, and the newly unveiled Galaxy S24 starting January 31. This AI-powered tool allows users to circle, scribble, highlight, or tap on the display to initiate searches, eliminating the need for specific search queries.

The tech giant aims to streamline the search process, making it more intuitive and accessible.

The company is rearranging Android's system-wide gestures to accommodate Circle to Search, introducing a new gesture for devices using gesture navigation.

Google continues integrating AI into various products, emphasizing its role in enhancing everyday tasks through initiatives like combining Assistant and Bard into a unified product named Assistant with Bard. This highlights its commitment to making AI accessible across apps and devices, anticipating its increasing role in routine activities.

After testing Circle to Search on a Galaxy S24, it effectively streamlined the search process by eliminating the need for multiple steps like taking screenshots and switching between apps. This feature simplifies searches, allowing users to circle, highlight, or tap on items for a quick Google search with relevant results. While not revolutionary, it addresses the inconvenience of traditional search methods.

Additionally, Google's multisearch feature was updated, enabling users to pose complex questions to refine visual searches. For instance, you can inquire about the watering frequency for a plant captured in a photo. Multisearch, available on the Google app in the US, goes beyond identifying objects, providing insights into why something is relevant, and enhancing the search experience for users curious about various topics.

Tech Giants Integrate AI for Market Dominance

As Microsoft solidifies its status as the world's most valuable company, surpassing Apple, the tech industry increasingly focuses on integrating AI into products. Google is at the forefront, incorporating AI into various offerings, from Search with Search Generative Experience to Pixel camera apps.

With generative AI poised to generate substantial annual revenue, estimated at up to $4.4 trillion by McKinsey, companies are racing to stay ahead and maintain market dominance.

In addition to Circle to Search, Google's Lens is receiving an AI-powered upgrade for multi-search, enhancing the ability to ask nuanced questions about visual matches and providing more insightful AI-driven responses. This reflects the industry's eagerness to leverage AI technologies for innovation and market leadership.