SEO, or search engine optimization, is what Google uses to distinguish what websites can offer the best information to viewers based on searches. As a business that works in person or only online, having an acceptable score makes all the difference.

Think about when you look things up. You'll likely only look at the first page of results and possibly venture to the second page. However, beyond that, you feel like you're surfing in the dark web.

To increase traffic to your site, which will result in more sales, a better reputation, and more visibility, you need to have a good SEO rating. If you're stuck on how to improve your company's website, we're going to go over some ways.

Create a Social Media Account

Instagram isn't all about sharing cute cat videos, state the experts at myseosucks.com. It's vital for having a successful business nowadays. Over half of social media users will use these platforms to research products or services before purchasing.

It's great for visibility and can also help your SEO. Sites like Facebook, Instagram, and Pinterest have credibility. In many cases, your business's social media pages will rank higher than your website. However, this isn't a bad thing.

Your social platforms should provide as much information as your website does. Then, you'll still be getting the visibility and traffic you want, just through your other pages. You can also link your website on your social media accounts to get more views.

Produce Content

If you haven't updated anything on your website in a while, it can hurt your SEO rating. Google will think your page is outdated or not relevant anymore. To make sure your company is appearing at the top, you need to produce content continuously.

The best way to do this is to have a blog section. Every couple of days, you can create a new post about your business. It could be the history of your company, a product review, a loyal customer's story, how to use one of your items, or anything you find interesting.

Your clients will see you're passionate about your work, and search engines will know your business is staying current.

Increase Loading Speed

From research done by Google, 53% of mobile visitors will leave a website if it takes more than 3 seconds to load. You can lose a lot of potential customers from this alone. Also, you'll drop in ratings if many people are leaving your site quickly.

To improve your loading speed, you can enable compression, reduce photo sizes, reduce redirects, and more. These small changes can reduce the time your page takes to load and improve your SEO.

The Bottom Line

As we move towards a more digital world, your company's website will become more critical in the future. Start now by improving your SEO, and you'll likely see more traffic, a boost in sales, and more clients.

You can create a social media page, produce current content, and increase loading speed to help your ranking.