The global market for mobile applications is breaking records each year. The number of mobile users is growing rapidly. Obviously, the market's size is also rising. According to Statista, worldwide mobile apps revenues are expected to reach $935.2 BN in 2023.

Statista also shows that this year, the revenue is likely to gain $581.9 BN. Among the main sources of revenue are in-app advertising and paid downloads. Gaming apps also generate great revenue as well as such non-gaming applications as Pandora, Google, and Tinder.

Today, mobile apps is one of the fastest-growing markets in the IT industry. The popularity of this segment opens a lot of new opportunities for developers, businesses, and consumers. Mobile developers, for example, are currently getting numerous job offers whereas consumers can choose between multiple apps with similar functionalities. Businesses use mobile technology to present their companies to a wider target audience and reach more customers. Mobile apps proved to be effective in improving customer relations as now, people can get in touch with a company's representative or customer support faster than ever before.

So, let's see how mobile apps are changing the way people communicate with each other and with businesses. Below are the most significant trends that will shape the future of the mobile apps industry.

User Experience Is a Top Priority

The usage of mobile apps is highly popular for social media, e-commerce, entertainment. More and more people start using mobile banking, as well. These apps save time as cardholders can get and send payments directly from their phones. How a person feels about the app becomes very crucial as user experience can become a defining point when choosing what app to use. So, mobile apps developers and designed pay close attention to creating excellent UI and UX.

Security as a Must-Have

When users face various cybersecurity threats when using their mobile app, they will surely think of how to change this app for another one, which would be secure. According to this article, the most frequent issues related to the security of mobile apps include fraud, ID vulnerabilities, malware, poor design, and insecure connections. Banking mobile solutions face the highest risk of being compromised that's why developers should consider all these threats beforehand to produce safe applications.

Virtual Reality and Augmented Reality Apps Are Gaining Popularity

VR and AR apps aren't new things since Pokemon Go has demonstrated how these technologies could be integrated into mobile apps ecosystems. Entertainment is not the only area where different types of reality can be implemented. E-commerce, automotive, healthcare, and marketing industries start adopting VR/AR technology for mobile apps. The reason is that these solutions can help people discover products better, in detail. Consequently, it is a good way to retain existing customers and attract new ones. Implementing innovative trends can help thrive and even gain a competitive edge.

Internet of Things Is The Future of Mobile Industry

IoT has already won the hearts of millions of people who use this technology for managing their health and running smart devices. Health apps provide the greatest value in healthcare. They are used not only for personal health management but also for medical research in clinical trials, remote patient monitoring, and diagnostics. IoT has a strong potential to change the way doctors diagnose and treat patients. It opens a limitless number of opportunities for various industries.

Deciding on the Development Options

Nowadays, you will hardly find a medium or large business that has no branded mobile app. However, a lot of companies are still searching for the best development options to create a comprehensive strategy for the mobile app launch.

Whether you have a mature business or you have a startup, you should know the fundamental principles of mobile app development. So, below are the major items to consider when developing an app:

Design

Follow Android or IoS design guidelines. Start with a clear user interface, don't overload it with a bunch of features and buttons that may further turn to be unnecessary. All the functionalities must be clear to users otherwise you may fail. Think about what information and content should be displayed in your app, and if this content is helpful for users. Once you understand your requirements, you can ask a professional designer for a prototype and a wireframe.

Features

Every single feature should bring value to the user. You must make a list of core features and then add those that bring ancillary services. Users' input must be minimized by moving unnecessary fields away from various forms for filling. To better understand what your target audience needs, conduct a market analysis on the apps similar to that you would like to build.

Screens

Screens should be familiar to users. Select multiple apps and explore how typical screens look like. The matter is that people get used to some things and then it's difficult to perceive some new designs. These screens should be easily readable and intuitive to make a good first-time impression.

Trends

Consider the latest trends like conversational artificial intelligence, Internet of Things, face recognition, and others not to lag behind your competitors. An innovative approach to mobile apps can make your company a disruptor. Remember how fintechs are disrupting the traditional banking industry! Probably, your app will be a game-changer on the market, you never know.

If you would like to succeed with your mobile app, your approach to the development should be a confluence of best practices and expertise. A professional approach will help you take leadership in today's market.