If you want your next mobile app or custom web application to become successful, you must utilize UX design principles. Here's a look at six essential principles you need to include if you want to drive traffic to your app and create conversions.

Keep the Design Uncluttered

If you want to create the best designs and usability for your next mobile app, it's worthwhile hiring a professional UX designer who has experience and knowledge in utilizing UX design principles. When looking at UX design portfolios to determine who you will employ, it's important to look at how stylish and aesthetic their visual designs are. But it's even more critical that you evaluate the designers' processes. A good designer will use the best UX design principles to create an ideal application. The first thing they should focus on is designing an uncluttered interface. A good rule of thumb is: less is more. If your app's user becomes overloaded with too much information, like a barrage of buttons, images, and text, they will be put off engaging with your content. Mobile app design should only include necessary items. It's, therefore, best to create only one primary action per screen. Visitors will then find it easier to learn and use your app.

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Make Navigation Simple

When navigating through your app, users should always know where they are. People shouldn't wonder how they arrived on a page or where they should go next. By providing users with easy learnability, your design can be a success. Visitors to your app should be able to navigate via clearly posted pathways and be able to complete all tasks without needing to be given explanations. Don't move the navigation controls to a new position on different pages and ensure you indicate the current location for each page. If it takes users too much effort to work out how to navigate your app, you will likely use those visitors forever.

Give Users More Control

People visiting your app are more likely to engage with it if they are in control of their actions. They can feel more in control if you enable them to personalize their journeys on your app. Users will feel a sense of control over the system if you allow them to do things like change settings, cancel actions, and control notifications. Also, if you are using a sign-up feature, enable visitors to use a demo version first. By giving users the freedom to make decisions before they commit, you'll find you get more conversions.

Create the Right Contrast

You must, of course, tailor the design of a mobile app for people accessing the content from their phones while on the go. That means considering the content in relation to the size of the screen. It also means making the app's content legible in bright sunlight and dark interiors, as people use their phones anywhere and everywhere. Getting the right contrast ratio for an app can be tricky, but it's one UX design principle you should not overlook.

Consider Users' Hand Positions

Another mobile-specific design element you need to implement is placing the app's controls with users' hand positions in mind. According to research, 49% of phone users rely on using only one thumb. You, therefore, need to think about elements like a thumb's reach zone, and whether users are left or right handed when designing your mobile app.

Create a Seamless Experience

As much as you need to tailor your app for a mobile experience, you shouldn't think of the mobile design in isolation. You must create a seamless experience across all platforms, such as mobiles, desktops, and tablets.