Hulu has officially released the Hulu With Live TV beta and it is no longer a replay center for TV shows. The once video streaming provider has now evolved to cater its customers' live viewing experience.

With a $39.99 monthly subscription, around 50 TV channels are provided by Hulu and include some of the biggest in the industry such as ABC, CBS, NBC, and Fox. Cable networks are also available like CNN, ESPN, TBS, Fox News, TNT and Disney Channel, while one have to pay an extra $9 to view Showtime. For more DVR storage an additional, there is an additional $19.99 per month and it comes with the viewers' option to fast forward commercials along with unlimited screens on home Wi-Fi. If customers want to remove the advertisements, they just have to pay $4 extra, however, there are shows that don't allow an ad-free viewing.

Another extra $14.99 payment will give customers 200 hours of recording storage. A number of national sports channels are also available and in many areas, regional sports networks are also offered. Hulu works perfectly on Android, Apple TV, Chromecast, iOS and Xbox One. According to The Verge before the end of the year, it will be available on Fire TV and Roku and Samsung TVs. Hulu also announced their new contract with Scripps Networks Interactive.

Through this agreement, HGTV, Travel Channel and Food Network are now included to the offered premium streaming as well as the new live service of Hulu, together with the full seasons series of Scripps Network on their VOD service. However, channels like HBO, AMC Networks, Nickelodeon, MTV and Viacom's Comedy Channel are not available on the live TV list of Hulu but it promised to add these premium networks soon. Another thing that should be noted is that Hulu will just air ABC, CBS, Fox and NBC in Los Angeles, San Francisco, Philadelphia, Chicago and New York, while other major TV channels will be available across the US, says Wired.

Now Hulu is letting viewers create up to six personal profiles on their live TV service. Parents can now customize what channels are appropriate for their children to watch and every member of the household can choose their preferences. The service can also offer recommendations and adjust them by basing on the shows which are watched often, the time of the day and device used for viewing. Mike Hopkins, CEO of Hulu said that their company can be the primary source of television now, via Variety.

He also added that in the kind of business they are in, it is just natural to venture on this kind of extension and it would be an exciting new chapter for the company. Furthermore, Tian Lim, the chief technology officer of the company stated that the industry's overall maturity is part of what they are working out in order for the next generation to have a better product that will eventually compete with better and better products.