With major problems in its new Maps application drawing criticism, new postings on Apple's career website reveal that the company is hiring software engineers to work on Maps.

Software engineers will be responsible for MapKit, "the iOS framework that displays maps which is used by countless application on the App Store," according to Apple. The software giant said in a statement that the service is a long-term project. It launched alongside iOS on Sept. 19.

Flyover, a technology displaying 3D rendering of selected areas, will see additional developers; "mesh generation of terrain," "road rendering," and "advanced dynamic label layout of road labels, points of interest, and other labels on the map" are also roles for Software Engineers.

Flyover is part of Apple's new advertisement campaign, but it failed to produce accurate results. Critics compared it unfavorably to Google Maps' StreetView, which allows users to see locations at ground level; Google mapped StreetView with its own cars.

Apple also points towards performance issues, or "performance bottlenecks," in its words. The service did not show important landmarks like the Statue of Liberty, and the Brooklyn Bridge actually appeared destroyed.

Unlike Google Maps, Apple is bringing together different service providers. TomTom and Yelp provide directions for Turn-by-Turn navigation, while Apple acquired companies to bring "Flyover." Apple said in it statements that it will work with developers on transit apps in the App Store.

Maps replaces the former Google Maps app for iOS. Apple announced during the iOS 6 event that Google Maps was to be removed. Reports suggested that a deal ended between the two parties; media editorials also theorized that Apple simply wanted to remove Google from iOS. Google has stated that a Google Maps app is in development, but former Google CEO Eric Schmidt more recently said that no app is launching on the platform currently.

"[T]he more people use it, the better it will get," Apple affirmed as part of a statement to The Verge.