On Sept. 6, Amazon launched its revamped Kindle Fire along with a trio of new tablets. However, all the new Kindle Fire tablets include ad-supported Special Offers, which means users will see ads on the lock-screen, followed by links on the home screen which lead to a full list of sponsored deals.

This news may not come as a surprise for Kindle users, as similar ads also appeared on the older Kindle devices. However, only the low-priced Kindle e-ink models included the ads. Amazon also gave users two options to get an ad-free version of the tablet. The first option available to users was to buy the more expensive ad-free version. The second option gave users the alternative to opt or "buy out" from the ads after the Special Offer Kindle purchase.

Unfortunately, Amazon is not offering either of the two options with the 7-inch or 8.9-inch version of the new Kindle Fire HD. The option remains valid for e-ink Kindles.

With Kindle users aware of the ads and opt out features on their tablets, consumer reaction remains to be seen.

"As the owner of a 2011 Kindle with Special Offers, my personal opinion is: I don't care about the ads very much. Yes, it's occasionally jarring to see a diaper ad on the front of my device (when it's in standby mode), but it's gone with a click of the button. I never even notice the smaller ad on the Kindle index page, and I've even taken advantages of some of the special offers (usually for discounted e-books)," stated John P. Falcone, executive editor of CNET Reviews.

Amazon has been known for its low-priced Kindles. However, with changing time and growing competition in the tablet market, time will tell if Amazon is able to establish a stronghold with the no-opt-out ads on its new range of tablets.