HTC, the Taiwanese smartphone maker, launched the newest smartphone, Desire X, at the IFA event in Berlin. Consumers can expect the device to hit the shelves in September.

"HTC Desire X is an extension of your social life," said Jason Mackenzie, President, Global Sales and Marketing for HTC Corporation. "If you're looking to enjoy and share high quality multimedia, wherever you are, this is the phone for you. It not only looks and sounds great, but also provides a super-fast, highly personal mobile experience at a great price."

The Desire X, previously codenamed HTC Proto, is an upgraded version of the One V. The smartphone features a dual-core 1GHz Qualcomm Snapdragon S4 processor with 768MB of RAM. The Desire X will include a 4-inch super LCD WVGA display, Beats Audio technology, and runs on Android's Ice Cream Sandwich (ICS).

The smartphone will have a 5-megapixel rear-facing camera with LED flash and 4GB on-board storage with the option to expand up to 32GB using a microSD card. A 1650mAh battery will power the device.

The Desire X will be available to consumers in white or black variants and will weigh 114 grams.

Samsung and Apple dominate the smartphone market. However, HTC with its current 5.7 percent market share, as opposed to 10.7 percent in 2011, still remains in the top five. The newly launched mid-ranged HTC Desire X will target customers looking for a stylish smartphone with decent features.

With high-end smartphones giving the device stiff competition, time will tell if the Desire X will be able to carve a place in the highly-competitive smartphone arena.