Apple addicts can celebrate as the smartphone goliath is likely to pre-pone its iPhone 5 launch by a month to September. However, all does not seem rosy for the Cupertino-based firm with rumors of battery shortage doing the rounds.

A recent report published by Chinese site Sina.com, which was picked up by analyst Brian White, of Topeka Capital Markets, predicts that the sixth generation of iPhone would be launched in September and hinted that an August-end launch date could also be a possibility. White went on to disclose that just 30% of the batteries produced for Apple were meeting the firm's high standards, which he believes puts the August date in doubt. White, in a "note to investors", explained that "If there is a battery challenge, we trust that Apple will be able to figure it out in time for a September launch".

However, according to AppleInsider's Neil Hughes, the anonymous battery vendor is supposed to be "working to solve the problem".

The next-gen iPhone 5 has users waiting for it with bated breath. It is speculated that the new iPhone 5 will have 4-inch screen replace the existing 3.5-inch one. A new dock adaptor, which is tinier than the current one and uses Micro MagSafe would be a part of the new offering. The Micro Magsafe will have a chip at both the ends of the new power supply, which in turn would check whether the accessories being used are genuine or otherwise. This inclusion would ensure that iPhone 5 users would only be able to use authentic, licensed accessories to charge the phone. The move on Apple's part could be a ploy to make users purchase exclusive accessories, which can be priced higher.

Apple's high standards are known to all n sundry. Many would recollect the hold up of iPhone 4 by Steve Jobs due to a lack of UV protection and suppliers not getting the white right. It remains to be seen how current CEO Tim Cook handles the battery issue and if he will find a solution and launch the product on time.

The much-touted iPhone 5 is supposed to be Steve Jobs' last actively worked-on device. It will also be the California-based Apple's second handset release without his presence.

The fact that the buzz around everything Apple does or doesn't make headlines reinstates its mega player status. The slight niggles on its path are unlikely to dampen consumer enthusiasm. Known for its winning formulas and Midas touch, Apple is on to another winner with the iPhone 5.