The Electronic Entertainment Expo has shown the biggest game companies jumping on the Virtual Reality bandwagon. Everyone except Nintendo, that is.

While Sony and Microsoft showcased their latest VR titles, Nintendo focused on its latest "Zelda" title, "The Legend of Zelda: Breath of the Wild," with no VR in sight.

In an interview with Forbes, Nintendo of America President and COO Reggie Fils-Aime explained the company's stand on virtual reality and why it is not competing against other companies for VR supremacy at the moment.

"So here's Nintendo's take on any new technology," Fils-Aime explained. "For us we want to make sure that technology is mainstream, we want to make sure that the technology represents strong value to the consumer."

The Nintendo COO then went on to cite the Nintendo Wii as an example. Before the Wii was brought out into the gaming market, the gyroscopic technology was already there. The technology, however, did not take off until the Wii and the Wii remote are introduced.

Fils-Aime also cited Nintendo DS, which was the first electronic device that fully utilized the touch screen capabilities.

So far, Nintendo has not seen the mainstream potential of VR, according to The Washington Post. The company needs to see the technology's mass market appeal in order to be able to pursue VR "aggresively," in Fils-Aime's words.

Nintendo' Senior Director for Corporate Communications Charlie Scibetta echoes Fils-Aime's seniments about VR. In an interview with TechCrunch, Scibetta said that the company is not looking at virtual reality at the moment despite other gaming giants fully embracing it.

"We wouldn't do it because it's a gimmick," Scibetta confirmed. "We do it because it enhances gameplay and brings something to the consumer that they weren't getting otherwise."

VR is currently at its infant stages at the moment. Once the technology matures, expect Nintendo to deliver its own kind of virtual reality experience for its fans.