For quite some time, rumors indicate that Google is working on artificial intelligence technology that could potentially surpass Apple’s virtual voice assistant, Siri. Now, according to a recent report by TechCrunch’s Alexia Tsotsis, Google plans to reveal its own voice command product, dubbed “Assistant,” by the fourth quarter of 2012.

Google’s “Assistant” will be personalized and it will be based on the company’s data collection regarding users’ online habits. It will be “less about returning search results and more about accomplishing real-life goals,” says Totsis’ report, citing an anonymous source at the company. The voice assistant could be released along with Google’s new operating system, Android 5.0 Jelly Bean.

“Unlike Apple with Siri, Google is planning on extending this service to developers so they can build novel things,” added the report. Meanwhile, Apple keeps its platform closed and has very strict rules regarding app approvals and software modifications. With a more open approach, Google licenses Android to numerous manufacturers around the world, allowing them to make modifications.

Google’s big plans for “Assistant” include getting real world knowledge into a format that a computer is able to understand, creating a personalized layer and delivering a mobile, voice-centered assistant focused on accomplishing real-life goals. Through experiments like Google+1 and Google+ the search engine giant has been working on gathering data on exactly how people interact with content and how they behave online.

If Google launches “Assistant” by the fourth quarter of this year, it would be a year behind Siri. On the other hand, Android was even farther behind Apple’s iOS, but caught up and rapidly gained worldwide popularity.