Vice President of iTunes International, Oliver Schusser, confirmed with The Guardian that apple is trying to get a permanent fix on a lot of the bugs in Apple Music. He also admits that the company still has a bit of work ahead for the remainder of the year. Shortly after Apple Music's launch in June 30, it has received a lot of praises and complaints. The freebie service is about to end this month and the simple bugs might be the tipping point on whether the current subscribers would shell out money and become paying customers.
During the last iPhone update called iOS 8.4.1, the company hoped to iron out the remaining persistent problems with Apple Music. The company's decision to release an update solely to improve the service shows you just how much they're willing to go to carve out a piece of the music streaming pie. Analyst projected that Apple music would raise the company's revenue by less than 1%. For Apple, that figure amounts to about $1.8 billion dollars.
Last August 6, Apple's senior vice president of internet software told USA Today, that Apple music currently has 11 million trial users. It's easy to see why converting these accounts to paying customers becomes a vital issue that needs to be addressed. The company did say that the iOS 8.4.1 will be the last update before iOS 9 and the last one iPhone users will receive for the year. It's safe to assume that whatever needs to be fixed with Apple Music would have to be on the app itself.
For subscribers still riding the freebie train, you would have to decide whether you want the paid subscription after September 30. The service will cost $9.99 for an individual plan or the $14.99 shared family plan. Whether Apple sends out another update before freebie accounts expire is still unknown at this time.
Read more: Apple Update: iOS 8.4.1
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