Netflix has officially launched its personalized profiles, allowing subscribers to personalize five individual profiles per account.

The new feature is rolling out to iOS devices, the Xbox 360 and PlayStation 3 consoles, the Netflix website and to connected devices such as Apple TV and others.

With the new option to personalize individual profiles on the same account, users will be able to get separate queues and individual recommendations based on their particular profile. In other words, the man of the house will no longer get recommendations for his wife and vice versa, and parents will be able to separate their kids' profiles from their own. The new feature does not, however, offer parental controls to restrict kids' access.

Netflix VP of product innovation Todd Yellin told GigaOM that Wii users will get access to the new personalized profiles feature in mid-August. Android smartphone and tablet owners, meanwhile, will be able to enjoy the same functionality by the end of the year.

Netflix first showed off its new user profiles back in January at the International CES. With this feature, each member of the family will have their own list of recommendations, based on their specific preferences and recent use. Each member of the family will be able to access their own user profile before launching the Netflix interface.

When considering how many options users should have when setting up a profile, Netflix reportedly decided to make it as simple as possible. In terms of parental controls, Yellin said that Netflix though it would be better not to completely lock down the kids area. According to GigaOM, his explanation was that kids always find a way to bypass such restrictions.

In other words, kids will have a separate area just for them, where they can find content appropriate for their age, but they will not be on lockdown. Netflix' new personalized profiles feature was expected to include parental controls to allow parents to restrict kids' access, but that doesn't seem to be the case.

Netflix users worldwide will be able to enjoy personalized profiles free of charge. Check out Netflix's video below to see the feature in action.