Google's Android unit is reportedly in talks with major music companies to create its own music streaming service in the likes of Spotify, Pandora, Slacker, and Deezer.

The service will offer free unlimited music streaming which will pose a direct competition to the above-mentioned music services, The Financial Times reports. While it's said that the service will be supported by ads, there seems to be yet another option available offering an ad-free subscription version.

The story has been immediately followed up by The Wall Street Journal which said the search giant plans to launch a paid subscription music-streaming service akin to Spotify AB. The report went on to say that Google's YouTube video website is in discussion with various music labels to obtain licenses to start a paid subscription service for music videos. Sources close to the matter also revealed that the company is also considering a subscription service for audio-only songs.

"If deals ultimately are struck for the Spotify-like subscription service, it would serve as a complement to Google Music, which lets people store their previously purchased songs online as well as buy new songs," WSJ reported. Though the service works best on devices powered by Google's Android mobile operating system, Google Music users can stream songs through any Web-connected PC and mobile device.

"The labels are in discussions with Google about renewing deals that pay the music companies a fee whenever one of their copyrighted songs is used in a YouTube video," The Los Angeles Times reports. The internet titan will probably launch a premium subscription service perhaps as soon as the fall of this year.

A similar music streaming service from Apple to rival Spotify and Pandora has been speculated for a long time. A new set of 'Radio Buy' buttons on the newly jailbroken iPads has added much fuel to the rumor as these buttons were marked with an icon similar to the radio logo that used to be in iTunes for Mac. However, launching a streaming service of its own will definitely give Google a leg up on its competitors like Apple and Amazon as neither of which offers a streaming service currently.