The next-gen gaming console battle is heating up with rumors dropping in from every angle. The latest rumor to come up pegs the Sony PlayStation 4 (or PS4) as being 50 percent more powerful than the Xbox 720. If true, Microsoft could be in for some serious trouble.

According to developers, who spoke to VG-247, the PS4 is gearing up to be more powerful than the Xbox 720, something that is not surprising since Sony may want to continue the tradition of "only possible on PlayStation" going for a long time.

These developers who claimed they had been briefed in private meetings at CES 2013, went on to state the PS4 is based on AMD A10 APU, which has a capability of 1.84 teraflops, compared to the Xbox 720's 1.23 teraflops. However, while the PS4 may have a raw computation advantage over the Xbox 720, it falls short in RAM with only 4GB while the Xbox 720 is rocking 8GB, out of which 4GB to 5GB will be for games.

Some aspect of this rumor falls in line with previous rumors highlighting the specs of both consoles. When it comes down to physical media, reports are claiming both the PS4 and Xbox 720 will take advantage of 100GB Blu-ray discs, the PS3 currently supports 25GB to 50GB, whereas the Xbox 360 uses a double layer DVD. It also said that the Blu-ray drive in the Xbox 720 will not support movie playback, which would make sense since Microsoft is all about streaming content via its Xbox Video and Music service.

It would be interesting to see what the user interfaces of both consoles would look like. Microsoft is expected to retain the Metro style design, while Sony may just go for the same design used on the PS Vita handheld gaming system.

On the matter of the PS4 being more powerful than the Xbox 720, one has to take into account that the most powerful console has never come out on top before. The first PlayStation was weaker than the Nintendo 64, yet it won. The PS2 was weaker than the Xbox, yet it won, and the Nintendo Wii is definitely far weaker than both the Xbox 360 and PS3, yet it is ahead. What's more, the Xbox 360 is less powerful than the PS3, yet it is ahead in the race.