Recently Apple released a new update with the new hearing aid feature in the AirPods Pro, which influenced the market of standalone hearing aids and led to a drop in their market shares. 

This is a very daring step of Apple that aims at establishing the company as a serious competitor in the market of assistive hearing devices. Many details introduced at the latest company event suggest that these are game-changing for the next-gen wearable.

Apple Hearing Aid Upgrades Are Worth-Checking

Said to be announcing features for hearing aid use in mid-July, Apple unveiled the new AirPods Pro hearing aid features.

The Cupertino titan launched three significant hearing features for the AirPods Pro 2 to ensure that they stand firm on offering better experience among users with hearing impaired challenges.

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Improved Acoustic for Earmuffs

The first major improvement applies both active and passive noise cancellation to protect the user's ears in noisy situations. This Hearing Protection works with a combination of ear tips to help block out low-frequency sounds while Apple's H2 chip to continuously identify loud and intermittent sounds up to 48 thousand times per second. This feature operates in all the listening modes simultaneously to afford the users the ability to listen to their content without the aggression of high sound levels.

Furthermore, the iPhone device has also incorporated a high dynamic range algorithm that boosts audio at live performances like concerts. This makes it possible to have an enhanced, great sound quality—all along protecting the hearing of the users.

At-Home Clinical-Grade Hearing Test

According to 9to5Mac, the second and most significant act of innovation by Apple is that AirPods Pro 2 users can do a clinical-grade hearing test at home. 

This is a five-minute test that gives a comprehensive result based on a user's hearing capability. The final report is then presented in terms that everyone understands, broken down by each ear, and with suggestions as to how it might be improved.

All these tests are saved in the Health app section where the results can be forwarded to a doctor for further discussion. This feature makes hearing healthcare more portable and easily accessible to users than ever before.

Hearing Aids for Mild to Moderate Hearing Impaired People

For persons with mild to moderate cases of hearing problems, AirPods Pro 2 is multipurpose thanks to it since it can be clinical hearing aids. Depending on the results of the hearing test that a user can complete at home, this innovation harnesses a unique hearing profile to tailor the sounds in real time.

This upgrade is superimposed to enhance the ability of users to perform the conversation and also keep an eye on the environment. From music to movies or even when making a call, the AirPods Pro 2 will be able to tailor the hearing settings depending on the device being used without having to use any settings.

In case the users need professional input, it is also possible to set up a Hearing Aid with an audiogram received from a hearing health expert.

Apple's Hearing Aid Upgrade Affects Hearing Healthcare Stocks

Companies to provide hearing aids have noted the drastic effects that Apple's announcement has caused on their industry.

A Seeking Alpha report revealed that the market declined in some of the leading hearing aid companies namely Amplifon, Demant, GN Store Nord, and Sonova Holding after Apple revealed hearing aid technology in the AirPods Pro.

While Apple's AirPods Pro 2 costs $249 whereas traditional hearing aids can cost anywhere from several hundred to several thousand dollars, it isn't difficult to understand why this news is making waves. 

AirPods Pro may not be effective for people with severe hearing problems but they are one of the most inexpensive accessories that can benefit people with hearing impairments of a moderate nature.

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