Speculation over the graphical power of the Wii U, Nintendo's next-generation console, is ripe and will only continue as the by-end-of-2012 launch date nears. 5th Cell, the developers of Scribblenauts Unlimited for Wii U, claim the console is more powerful than current HD consoles.

5th Cell CEO, Jeremiah Slaczka, spoke in the latest issue of GameInformer according to VideoGamer.

"[The Wii U] is definitely more powerful than Xbox 360 and PlayStation 3. It's kind of frustrating to see the rumors and speculation of people going back and forth saying it's weaker and more powerful. It's definitely more powerful," he said.

Scribblenauts Unlimited is the fourth entry in the imagination-limited franchise where players can type in any word, spawn the item, and complete the level's objective using the item. Unlimited also brings an item editor, so multiple creations can be combined. It's what the developers use to create the game.

"I think we were one of the first developers to see the Wii U.

"Nintendo came to our studio and demoed it to us. A couple of weeks later Warner Bros. got to see it, and we said we should do this. The game was originally a Wii title but later moved to Wii U. It's been about two years in development," Slaczka added.

Getting third-party developers on-board with Wii U has been a key goal for Nintendo; it showed off Batman: Arkham City: Armored Edition at its E3 2012 conference in June - a GamePad-enabled version of the 2011 title - and Nintendo (Worldwide) president Satoru Iwata said in a recent interview with The Independent that more third-party software announcements are coming.

An interview with Tekken x Street Fighter producer Katushiro Harada said the clock speed of the Wii U is "kinda low," and he added creative development is needed to get comparable performance to the Xbox 360 and PlayStation 3. However, Harada qualified by saying the development of the Wii U version isn't far behind the Xbox 360 and PlayStation releases.

Other anonymous developers speaking to GamesIndustry during April 2012 said "[t]here aren't as many shaders. It's not as capable ... overall the Wii U can't quite keep up."

More information to create confusion is in the form of gameplay demos at San Diego Comic-Con, with games such as New Super Mario Bros. U clearly looking crisper than the Wii counterparts.