After the recent $1 billion acquisition of social photography app - Instagram, Facebook has just bought another app - Glancee. The purchase was confirmed by Glancee on Friday. However, the deal is confidential and there are no words on the acquisition amount. Just there is a note over Glancee Web site that reads - "Glancee is joining Facebook".
Glancee is a location based app, similar to Highlight - a much-popular location based app. It uses Facebook account as login and user's current locations to pop-up people who are physically located near the user's location with mutual friends or common interests.
"We started Glancee in 2010 with the goal of bringing together the best of your physical and digital worlds. We wanted to make it easy to discover the hidden connections around you, and to meet interesting people. Since then Glancee has connected thousands of people, empowering serendipity and pioneering social discovery.
We are therefore very excited to announce that Facebook has acquired Glancee and that we have joined the team in Menlo Park to build great products for over 900 million Facebook users. We've had such a blast connecting people through Glancee, and we truly thank our users for being a part of the Glancee community," reads a note on Glancee's Web site.
The app hasn't received much spotlight, but Facebook might have noticed the future potential in Glancee. Working in real-time, the app let you explore Facebook profiles of people located nearby. Think of moving into a new place and exploring the Facebook profile of your neighbors. Subsequently, send a friend request notifying your presence in the neighborhood.
As mentioned earlier, Highlight is more famous than Glancee. According to AppData, Highlight is relatively 3 times more popular than it. The current believing is that Facebook failed to buy Highlight, so it turned towards its best alternative, in order to put a stop at another Instagram growing under the hood.
"We are thrilled to confirm that Facebook has acquired Glancee. The acquisition closed today. We can't wait for co-founders Andrea, Alberto and Gabriel to join the Facebook team to work on products that help people discover new places and share them with friends," said Facebook in a statement released on Friday.
Reportedly full-time employees of Glancee are also joining Facebook team. However, at the moment, the social networking giant has shut down the location based app. Glancee is no longer available at the App Store or Google Play Store. It is expected to get back on the track after receiving a major update from Facebook.
(reported by Johnny Wills, edited by Dave Clark)
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