Web 2.0 news aggregator Web site - Digg - is on the verge of extinction. Rumors are flying thick that Washington Post is in the process of acquiring the technology team of Digg, if not acquiring the whole web site. Even after losing its entire personnel assets, the fate of Digg is uncertain.

According to The Next Web, Washington Post is acquiring Digg. But the folks at TechCrunch report that the newspaper publisher is only interested in Digg's technology crew. Meanwhile, both Washington Post and Digg have declined to comment on the reports.

Once popular, the social bookmarking Web site Digg has faced many ups and downs in its history. There have been some serious changes in management of the web site too. Digg was founded in 2004 by Kevin Rose, who left Digg in March 2012 to join Google as a senior product manager. Digg made a huge blast on the Internet world in a short time of its debut, but after a short span of time its users started moving away to other social networking web sites like Facebook and Twitter. Recently, the company said it found some success through Facebook.

In 2008, it was reported that Google would buy Digg for $200 million. But in the final stage of negotiation, Google decided to walk away from the deal. Al Gore also tried to acquire Digg for $100 million in 2006. And there were other buyers too, but everything fizzled out during the negotiation stage.

For the past few months, Digg was looking for a buyer. And now it look that it has found one. But Washington Post appears to be only interested in its tech team i.e. it is only interested in talent acquisition, rather than acquire the entire company. At the moment, we cannot confirm that whether WP will buy the complete package of Digg or only its development.

However, after all its crew moves away, there will not be much value left in the Digg. The only options left behind to Digg's management would be either hire a new team or shut down the website. Sorry, Digg, but that's how the cookie crumbles.

(reported by Johnny Wills, edited by Dave Clark)