Chinese smartphone maker Coolpad is set to debut its new brand logo and upcoming products this Thursday at the ongoing CES 2016 event in Las Vegas. Coolpad company chairman Guo Deying said that the company is committed to innovation and change.

Guo said that they will be presenting their brand new logo to the world through the CES event. According to him, this is not only the innovation of a brand but a sea change for their company as well. Coolpad in the future will be synonymous with the terms security, fashion and technology.

Coolpad recognizes CES as a key exhibition platform for its brand. The CES event, which is currently on its 49th run, has been evolving through the years, and today it is the world's largest exhibition event of the consumer electronic industry.

According to Guo, during the CES press con, they have plans to review their company operations for the year 2015. They also have plans to present their new business strategies for 2016. Last but not the least, he announced their new brand logo and explained its connotation.

It could be observed that the Chinese smartphone manufacturer and known Chinese tech brands such as Huawei, ZTE and Lenovo have been aggressively pushing ahead on their global expansion. In fact these, companies have already made their presence known in many countries like North America, Western Europe, Africa and Southeast Asia.

On the mentioned markets, Coolpad is known to have partnered with some of the leading mobile operators across the globe like Orange, SFR and Vodafone. It is also known that Coolpad's LTE smartphone products have already provided customized services for more than 15 different global operators, which is a big feat in itself.

The Coolpad Max, which is a product to be launched at this year's CES, will be marking the company's decision and execution to move beyond its own home market with its own brand. The Coolpad Max has a dual system, an external open system that supports all the functionalities typically available on every mobile phone and an internal security system that can encrypt the user's text messages and calls.

Coolpad currently owns more than 6,000 patented technologies and is the inventor of the dual-standby technology. It will continue its global expansion this year, as confirmed by its company Vice President Luo Zhongsheng.