Italian product design studio ADR Studio had unveiled iWatch, a concept device that could be worn on the wrist, in 2010. Now, two years later, the same studio has followed up with iWatch 2, a concept product we wish Apple launches in the market soon.

ADR has made some changes to iWatch to keep up with the changing trend.

Though many features of iWatch 2 are same as the original iWatch, the newer concept features WiFi and Bluetooth, integrated RSS reader, 32GB internal storage, and a weather forecast system.

And, if you think that these features make it radical, think again.

The Dick Tracy-inspired watch also boasts of a full frontal camera and a mini-LCD projector.

iWatch 2 features polycarbonate main body (hence super-light), aluminum chasis and PK2 Kevlar insert. In other words, it's super-rugged.

The best thing about iWatch 2, however, is that it has the possibility of connecting via Bluetooth or WiFi to iPad or iPhone. Isn't that cool?

The bracelet/strap comes in 5 colors.

Unfortunately, it's just a concept watch and will remain so until Apple adopts the idea and decides to make it.

Start the slideshow to check out the cool images of the concept watch.