When selecting the right content creation apps for your business, the abundance of choices often makes the decision challenging. Straying from your primary focus, especially following a social media marketing plan, happens when the chosen app doesn't align with your needs.

How do you navigate this sea of options and identify the ideal apps for your marketing efforts? Several factors come into play. Assess the features, pricing models, availability across desktop or mobile platforms, and each app's specific purpose. These elements serve as critical indicators to help pinpoint the most suitable content-creation tools. Evaluating these aspects per your marketing strategy will guide you toward the apps that complement your business goals and streamline your content creation process.

Canva

Canva is an inclusive graphic design tool featuring numerous templates for quick project completion. Suited for both novices and pros, its easy interface and advanced editing tools accommodate photo and video editing. It stores brand materials and social media sizes as a collaborative platform.

With extensive templates, an editor, and mobile accessibility, it facilitates versatile content creation.

However, premium features may require paid subscriptions, demanding time to master. Pricing includes Free Pro at $119.99/year and Canva for Teams starting at $149.90/year for five members, with additional fees. Rated 4.7/5 on G2 with 4,000+ reviews and Capterra with 11,100+ reviews, users generally appreciate Canva.

More info here: Canva

VideoScribe

VideoScribe, a user-friendly animation tool famed for its hand-drawn animation style, offers quick creation of animated videos and GIFs, catering to novices and pros. It provides iconic transitions, templates, and offline/desktop or browser-based use-experience animation on the go with a 7-day free trial.

More info here: VideoScribe

Easil

Easil offers a user-friendly platform for creating drag-and-drop visuals, suitable for social media, podcasts, Pinterest, or blogs. With thousands of professionally designed templates, it streamlines content creation, ensuring consistency in publishing schedules. The resulting graphics reflect professional design quality, elevating the visual appeal of your content.

More info here: Easil

Jasper

Jasper is an AI copywriter, accelerating content creation across images, blog posts, social media, and ad copy. It streamlines the creation process, offering AI-generated content adaptable to various brand voices for diverse social media platforms. Utilizing templates and a Chrome browser extension, Jasper ensures swift creation without needing multiple apps.

Additionally, it crafts professional bios using AI, enhancing content creation efficiency.

More info here: Jasper

GoDaddy Studio

GoDaddy Studio empowers users to craft stunning social media graphics effortlessly. It facilitates font importation, enabling on-brand content creation on the move. With a desktop version, the app provides versatile visual graphics incorporating images, fonts, and templates.

Additionally, it offers tutorials for mastering design tricks and techniques, enhancing users' design capabilities.

More info here: GoDaddy Studio

Unsplash

Unsplash, part of Getty Images, hosts a vast user-generated library of high-quality photos and videos, ideal for diverse content creation. It offers royalty-free visuals, categorized searches, and quick downloads, aiding content enrichment.

However, it lacks vector files or stock videos, and discovering unique content might be time-consuming. Also, it lacks editing tools.

While free, Unsplash+ at $7/month provides exclusive content and unlimited downloads. With a G2 rating of 4.7/5 from 80+ reviews, Unsplash is well-received.

More info here: Unsplash

Adobe Creative Cloud

Adobe Creative Cloud is a valuable investment for diverse content creators dealing with vectors, photos, videos, and social media graphics. This annual subscription grants access to Adobe tools like InDesign, Illustrator, Lightroom, Spark, and Premiere. This suite lets users craft graphics, logos, video assets, infographics, and PDF guides and proficiently edit photos.

More info here: Adobe Creative Cloud

HubSpot

HubSpot, a renowned CRM platform, goes beyond managing marketing and sales teams by offering free branding and content creation tools.

Their latest addition, the brand kit generator, aids businesses in crafting striking branding materials for websites, social media, and other platforms. This kit encompasses diverse elements such as a logo maker, favicon generator, and color palette creator, enabling users to generate all necessary branding assets for bolstering their online presence.

These materials are crucial in establishing a cohesive brand identity across various marketing channels like emails and social media platforms.

More info here: HubSpot