IKEA is taking its business thrust to dizzy heights. The company, which has already enjoyed sustainable growth as a one-stop shop for compact home furniture and home utilities, is now evolving into a multi-dimensional ensemble providing furniture retail models integrated with technology - IKEA's new furniture line, which has been termed "UPPLEVA" a Swedish term that translates to "experience," pulls-in the LED TV, a sound ensemble that comes with wireless bass speakers and an Internet connection. Other associative features include the CD and DVD as well as Blu-ray players. The pieces of the master design can be easily self-assembled to get the whole infrastructure on its feet.

One of the major positives in the development is that IKEA has cut out much of outsourcing for certain components and functionalities by building everything around itself. Nonetheless, the company is still outsourcing the TV and other electronics from the Chinese tech major TCL. One of the immediately noticeable aspects of the new concept is the way the bundles of cables are well hidden. Needless to mention, everybody wants a clutter-free living room.

What is remarkable in the new model is the simplicity that IKEA has achieved by working with TCL to integrate all controls into just one remote device. The furniture ensemble comes with a fine textured surface that has been specifically designed to let the remote control signals through such that the actual technical components can stay hidden from the front view.

For this new model, the TV screens come in 4 different options which range in sizes from 24 inches to 36 inches. On the aesthetics dynamic, the TV screens are rendered in gray, black and blue. The tech savvy users will also be delighted to know that they can easily plug their iPods or any compatible mp3 music players.

In the new UPPLEVA furniture line, IKEA has maintained its flat-pack identity in which the units can be purchased for self-assembly at home. Poland, France, Sweden, Italy and Germany are the few countries in which the new furniture designs will be sold first. Italy will get its share in June, according to a report published by Washington Post . The report details that by the first half of 2013 the furniture line will be available worldwide.

So what is the price for this piece of innovation? According to the Washington Post, the pieces will be sold at a launch price of 6,500 Swedish Kronor, which translates to $955. IKEA is using the survey and research tools of pollster YouGov to test the market thirst for this novel development.

IKEA may have just got it spot-on in designing and structuring the new model as the survey from the pollster indicates that three out of four people do not want to see much of the system cables in their living rooms while 50 percent of survey respondents indicated that they are keen to cut down on the amount of electronics lying around.

The move could just be the crowning thrust for IKEA, which has a staff compliment of 130,000 servicing a total of 280 shops in 25 countries.

(reported by Gugulethu Nyoni, edited by Dave Clark)