If you have a business or personal website, you might be wondering how you can take it to the next level. Depending upon your niche and the amount of website traffic you have, there are multiple methods for monetizing your website as well as providing more value to your visitors.  If turning your site into a mobile app sounds intriguing, read further for more insights and information.

Is Your Website an Ideal Candidate for a Mobile App?

Some websites are better geared for serving as a mobile app than others.  For instance, if you run a professional consulting website and use WordPress hosting for agencies, odds are your site is a great candidate as a mobile app.  Why? Because as a consulting agency, you are constantly getting the word out about helpful tips, guidance, and ways to improve the lives of your clients.  In this instance, an app is a powerful way to keep your audience connected with your consulting services.

Alternatively, if you have a personal blog, this might not be the best scenario to create your site into an app.  However, if your personal blog has a large following and a strong fan base, an app might be a viable option. 

The key to making the choice to turn a website into a mobile app is to consider your audience.  Do you regularly provide high-quality content that your visitors are craving? If the answer is yes, then a mobile app might be a wonderful option for your website.

Advantages to Turning Your Website Into a Mobile App

Once you've decided if a mobile app is appropriate for your website or not, you might be thinking about what a mobile app can do for you and your visitors.  Here are the top advantages of turning your website into a mobile app.

Better Visibility

Did you know that mobile devices drove over 60% of visits to websites in the US alone? In light of that staggering statistic, a mobile app created from your website is a brilliant way to keep your audience's eyes on your content.  When you consider how many people grab their phones for almost everything these days, your app captures them where they spend the most time. 

Enhance Usability

As mentioned, people are spending more time on their phones than ever before.  In fact, people spend more time on their mobile devices than they watch TV.  Over 85% of smartphone users are spending time on apps versus web browsers.  That means an app version of your website is more likely to be used and viewed than your website on a browser. 

Engage Your Audience

If you have an app for your website, you have the opportunity to engage your audience.  To explain, a mobile app allows you to send push notifications to your readers' phones. Whether it's a new post you just published, a promotion you want to share, or any kind of special offering - push notifications through your app keeps you in constant contact with your audience.  Furthermore, you can send out a weekly message in lieu of an email newsletter.  These app messages are an effective way to engage your audience and make you more relevant.

Earn Money

While most apps are free, there is certainly an opportunity to charge a small, one-time fee for your mobile app.  If you have a significant following, a .99 cent app could add up to a healthy side-hustle for your website enterprise. If you sell a product, you will likely experience more sales through your app rather than mobile web. According to online statistics, 78% of shoppers are more likely to purchase from a mobile app than through a browser.  Furthermore, e-commerce apps are 3 times more likely to convert visitors into purchasing customers.

The Last Word About Converting a Website Into a Mobile App

The choice to make your website into a mobile app is ultimately yours. However, if after reading all about the potential an app can present to your website or business, it might be a good idea to give it a try.  At the end of the day, mobile apps are becoming more of a standard than a luxury, so turning your website into a mobile app is another step in the evolution of your online endeavors.