Nowadays, online gaming is one of the top fastest-growing industries. With so many games in the market and stiff competition to attract new players, even the best video games need a powerful marketing strategy.

Let's assume that you are a successful game developer who has finally realized your new video game after several months of hard work. Will this game be a success if people do not know about it? No doubts, you'll need to market your newly created game to get players.

Thus, here are some top tips to get creative and stand in front of gaming audiences. And if you're looking to buy used video games online, TheOldSchoolGameVault.com  is selling retro video games dating back to the early '80s till now. 

Promote through gaming influencers

A lot of viral games have been promoted by various influencers before they became top-rated. Influencers appear to be an efficient marketing tool when it comes to selling games to millennial players. 

Getting your game promoted by the right person can win you thousands and even millions of customers. Reach out to trending social media gaming influencers via formal emails. While communicating, apply an email signature generator to create an authentic email signature and look even more professional.

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Check out the top best email signature examples to find the one that would perfectly represent your expertise. Besides, an email signature is an additional marketing channel of promotion as it allows adding banners with the game ads or CTA button. 

Use app store optimization

As far as app stores are full of various games, getting visibility is a top priority for you. ASO (app store optimization) of video games is a marketing strategy that requires hard work, improvement, and optimization of your game page. 

The majority of users tend to discover and download new games browsing the app stores. Thus, app store optimization appears to be mandatory for those who want their games to be easily found, rank high in search results and top charts. 

Promote via YouTube

Have you ever considered YouTube marketing for your new game? With YouTube being ranked as the second-largest search engine, it provides a vast marketing opportunity for all spheres.

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Furthermore, according to Tubular, 15 percent of all the content on YouTube is video game-related. Thus, over 246 billion minutes of gaming-related content on the site monthly. Therefore, to be a leader in the competition for new players, you'd better build a solid online presence on this platform.

Here are a couple of simple steps to market your game on YouTube properly:

1.     Create a YouTube business account

2.     Research your audience

3.     Learn from the best channels

4.     Set up your videos for success

5.     Optimize

6.     Take advantage of YouTube advertising. 

The right video marketing strategy will result in more views, subscriptions, and downloads for your game and income for your business. 

Social media marketing

Social media marketing is another relatively cheap and efficient way to market your game. Numerous world-famous brands and marketing specialists widely recognize the power of social media in this respect.

Gaming continues to perform well on social media as it has all the required features for getting viral:

• it is visual
• it is relatable
• it is sharable.

Consider the following platform to market your next game release and make a huge impact. 

Facebook

With over 2,8 billion active users, Facebook appears to be one of the best channels to market your video game and attract potential players. Advertising somewhere your target audience spends a good deal of their time is always a good move.

Facebook Ads is a multifunctional all-in-one tool that allows building, launching, and monetizing video games in one place. Furthermore, it offers a range of tools tailored specifically for mobile, PC, and console game marketers to market their products in the best possible way. 

Twitter

Twitter is the top best marketing platform for video games, as now people spend more time playing games and tweeting about that than ever before. In 2019 there were 1.2 billion Tweets about video games, and in 2020, the gaming conversation on Twitter is more significant than ever.

Besides, people are racing to Twitter to see what the most prominent gaming icons have to say and keep an eye on the upcoming trends. Twitter gamers are more open and ready to share and discuss news versus other social media platforms.   

Reddit

Reddit is a massive link aggregation platform that allows users to sort, share, find, and discuss content based on their interests. Therefore, this platform is perfect for getting an audience for your gaming content.

Reddit marketing plan is relatively straightforward:

1.     Create an account

2.     Find an appropriate gaming niche

3.     Demonstrate the right intentions with your content 

4.     Engage, interact and build karma

5.     Post regularly and on time

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Instagram

Instagram and video games appear to have much in common. Being visual-based, it is perfect for highly visualized products like video games. Furthermore, with various Instagram features and e-commerce integrations, it is ideal for game developers of all sizes.

Besides, many games advertised on Instagram hugely benefited from visual-seeking audiences to target age groups it provides. According to the ESA, the average US gamer is 33 years old, while the largest group of US Instagram users is between the ages of 25-34.

Post on review websites

Just excellent game design and development won't bring success. You might fail to attract new players unless you tell them what is so unique about your game. All the efforts might get wasted without proper marketing and reviews.  

Review websites are an excellent low-cost way to start your game PR campaign and learn how people react to your game when it launches. Furthermore, boost your game popularity by getting your game featured on a top-ranking review site.

For sure, positive reviews and feedback are top priorities for you. However, you can take advantage of some poor reviews if you know how to handle them correctly. 

Conclusion

These simple game marketing tips should help you to start a campaign and boost the game metrics. A lot of time and effort should be devoted to promotion, as a good design and idea, a lot won't bring the desired effect as a good design and concept.

There are some more marketing tips out there. Thus you have a vast field for actions. Any possible way for your game promotion is a good way, when you know how to make it work.