Mass texting services can be an influential tool within a business' marketing plan when used effectively. Text messages have been a common form of communication since the early 1990s and upon their inception into the mainstream, businesses have found using mass text messaging services is an effective way to market and promote their ideas. 

Almost two-thirds of brands fail to use mass text messaging and this could be an opportunity for your brand to differentiate itself from its competitors. If you're unsure whether your business should be using mass texting for your viral marketing campaign, read more below. 

Mass Texting Benefits

SMS messaging could be an effective strategy for your business when used correctly. There are many advantages of SMS marketing including:

Efficient Messages

Mobile marketing is relatively fast because text messages get delivered immediately. Time-sensitive messages, sales, and promotions could help your business maximize sales for a special day. People always carry their phones and 90% of SMS messages are read in the first 3 minutes.

Better Delivery Method

Emails typically go to inboxes that have filters and need to be checked.  Your business's valuable content may get lost with all the other email and social media notifications daily.

With SMS marketing, users are instantly alerted of a new message with a notification and those notifications are less likely to be ignored. Most phones will display part of your SMS alert on a banner at the top of the screen when you send it. 

SMS marketing can feel more intimate and that often leads to a higher open rate. SMS open rates have been as high as 99% in recent years. That's amazing especially compared to e-mail marketing with an open rate of 20%.

More Engagement

SMS marketing messages get opened by users more frequently and they also have higher response rates. The average response rate for SMS marketing is 45% and your response rates will show you if your SMS marketing campaigns are being effective. 

When a particular SMS campaign gets poor responses, you can tweak your messaging and send it again. If you're able to get more responses after the tweaks then you'll have a blueprint for what works better for your clients. Higher response rates could lead to more sales and SMS marketing can be cost-effective and easy to set up.

Tips For Using Mass Text Messaging Effectively

Mass text messaging is one of the most popular methods for marketing and outreach because most people have their mobile devices within reach at any given time. The SMS marketing industry isn't oversaturated with spam the way email marketing is. If you're just exploring the idea of SMS marketing or already using it, the following practices could help you to implore a more effective mass text messaging strategy: 

Follow The Laws

It is illegal to send unsolicited text messages without consent. The laws regulate that individuals on your list must either opt-in by texting a keyword to a short code, double opt-in after completing a web form, or by filling out a paper form and signing it. However, it can be pretty easy to get prospective customers to opt into your list by creating a clear call to action and providing value to them for doing so. 

Messaging Full of Value

One of the best ways to stay in your customers' good graces is to only text them information that they deem valuable. Planning your content ahead of time can help to ensure that you have something meaningful to send to your customers on a regular schedule that fits their expectations.